Welcome! Bienvenido! Bem-vindo!
I’m Tani, a social media marketer and freelance content creator. My professional journey began in the entertainment industry, but my path shifted towards social media marketing.
With over a decade of experience in the social media landscape, I’ve honed my skills from being a social media specialist, manager, community manager, content producer, strategist, consultant, coach and mentor.
When I’m not managing or crafting compelling content for brands, I extend my expertise to consult small businesses around the world. My adventures abroad have inspired me to embark on a journey of learning Portuguese as my third language.
My Story
In the summer of 2016, I made a pivotal decision that marked the start of my social media management journey. This led me to leave NYC and relocate to Miami, where I secured my first social media management client, a local donut shop. This single client paved the way for more opportunities, including offering PR services and working with a local restaurant in Miami.
My experience grew, allowing me to work with luxury hospitality brands and sharpen my skills as a Social Media Community Manager and Content Producer. But soon after this role, an opportunity arose to return to NYC and work in the fashion industry, so I said yes.
However, in March 2020, the pandemic led to mass layoffs in our marketing department, including my position. I found myself at a crossroads: either move in with my parents or stay in NYC to seek employment to afford the cost of living. I pursued both options, applying for jobs, but no offers came through for the following six months.
Faced with this uncertainty, I hired my first business coach and began consulting, coaching, and educating, leveraging my industry expertise to assist individuals and small businesses globally, from my childhood bedroom.
Through this journey, I discovered my passion for consulting others on effective brand and business marketing strategies on social media.
Today, I take pride in having coached, consulted, and trained more than 1K+ business owners, leaders, and change-makers who are making a positive difference in the lives of others while at the same time support top brands like L’Oréal, Nike, Dunkin’ Donuts, INFINITI and more.
"
“Since applying what we learned we’ve seen our followers increase as well as received more DM’s and phone calls inquiring to learn more.
"
/ MONIQUE & JESS OF NOBLE WOMAN GROUP /
My Passion, My Mission
I am passionate about creating and implementing effective social media strategies to help brands thrive in the digital landscape. I am also open to freelance or full time opportunities as your social media strategist or manager. Whether you're looking to boost your online presence, connect with your audience, or enhance your social media strategy, I'm here to collaborate and make it happen. Feel free to reach out for potential partnerships and let's create social media success together.
Resume available upon request tani@tanixlopez.com