PORTFOLIO
L'Oréal | Social Media Strategist, Community Manager
In my role as a Social Media & Community Manager, I...
Consulted on best community driven content ideas based on product feedback
Identified areas of improvement to boost engagement and increase reach
Consistently engaged to incoming messages by our current/future customers with an organic approach
Assisted in Spanish speaking inquiries that required immediate attention
Monitored and reported HDC social performance on a weekly cadence
Provided growth strategies and feedback for published content after analyzing content performance
Campaign performance
Within just 3 months, we achieved the following results on @hairdotcom’s Instagram by implementing a creating a content strategy that revolved around the Holiday Hairstyles Trends and Redken’s Extreme Length Triple Action Treatment Mask campaign
Follower Net Change: 26.8k (+1,070 followers)
Instagram Post Engagement Rate: 3.49% (+8.71%)
Profile Views: 12.5k (+1.18%)
Profile Engagements: (+138%)
Presence Reach (+42.7%)
CAMPAIGN PERFORMANCE
Within 3 months, we achieved the following results on @dunkin’s Instagram and Twitter by implementing a content and caption strategy to reach and engage with a younger audience of coffee enthusiasts.
“The OG key to happiness: coffee” Twitter post reached 1.9M users and 5.5K total engagements, the highest in one week
“Hits different, personality returning, I am the main character” Instagram post gained over 31.6K+ likes and 284 comments
“Cold Brew is my love language. #NationalColdBrewDay” Instagram post gained over 17.8K+ likes and 164 comments
“It. Just. Hits. Different. On. Friday.” Instagram post gained over 28.3K+ likes and 148 comments
“POV: you just tried Dunkin's new Avocado Toast and you're feeling…” Twitter post gained over 1.2M users and 145 total engagements, the third highest in one week
DUNKIN’ | Social Media Community Manager & Strategist
Identified and capitalized on current trends, memes, social holidays, and pop culture in the fast-paced world of social media and proposed content ideas for @dunkin
Create awareness for Dunkin's "Sunrise Batch Hot Coffee" campaign aimed at reaching a younger audience of coffee enthusiasts
Use social listening tool Sprinklr to monitor comments, sentiment of posts and engage with the audience to maintain a strong online community
Worked effectively with brand and marketing teams to obtain approvals for creative content, ensuring brand consistency
Managed the Instagram, Twitter, and Facebook accounts and helped craft compelling social media copy to become approachable with our target audience
Researched social trends, valuable insights, and reported them with the broader team to optimize our strategy
INFINITI | Social Creative Strategist, Analyst
In my role as a Social Creative Strategist & Analyst, I...
Elevated @INFINITIUSA engagement via optimization of copy, design and strategic social media content
Improved targeting with Sprinklr through social listening, community management and consumer research
Expanded reach by crafting creative briefs aligned to client goals and leveraging social or cultural trends
Crafted TikTok content appealing to the next generation, boosting INFINITI's brand awareness
nobu miami beach | SOCIAL MEDIA COMMUNITY MANAGER & CONTENT PRODUCER
Produced and shot unique and engaging photography and video content for @nobumiamibeach
Organized photo and video shoots, designed Instagram stories and wrote copy to organically increase following and engagement
Managed monthly content calendars, scheduled and published content across all social media channels daily on Instagram, Facebook, and Twitter
Monitored and developed weekly and bi-weekly performance reports analyzing key metrics to tweak strategy and presented to the Sales and PR/Brand Development teams
Tracked online reviews and responded in a timely and efficient manner via platforms: TripAdvisor, Yelp, Expedia, OpenTable
Supported on-property events for live coverage and capturing content for future use
Designed, created and managed promotions and social ad campaigns
Orchestrated influencer marketing strategy and execution in close collaboration with the in-house team
“
Tani loved producing photography and video to showcase our menu, events, restaurant which resulted in attracting new and returning customers. She loved to organized photoshoots with me and the team to display our food & talent behind the scenes. What I loved the most was that she had an organic approach to capturing content. Everything was the way you saw it; natural, clean, bold & vibrant.
”
/ CHEF ALEXANDER K. /
MALIBU FARM MIAMI BEACH | SOCIAL MEDIA COMMUNITY MANAGER & CONTENT PRODUCER
Produced and shot unique and engaging photography and video content for @malibufarm Miami location
Organized photo and video shoots, designed Instagram stories and wrote copy to organically increase following and engagement
Managed monthly content calendars, scheduled and published content across all social media channels daily on Instagram, Facebook, and Twitter
Monitored and developed weekly and bi-weekly performance reports analyzing key metrics to tweak strategy and presented to the Sales and PR/Brand Development teams
Tracked online reviews and responded in a timely and efficient manner via platforms: TripAdvisor, Yelp, OpenTable
Supported on-property events for live coverage and capturing content for future use
Designed, created and managed promotions and social ad campaigns
Orchestrated influencer marketing strategy and execution in close collaboration with the in-house team
EDEN ROC MIAMI BEACH | SOCIAL MEDIA COMMUNITY MANAGER & CONTENT PRODUCER
Produced and shot unique and engaging photography and video content for @edenrocmiamibeach
Organized photo and video shoots, designed Instagram stories (see examples below) and wrote copy to organically increase following and engagement
Managed monthly content calendars, scheduled and published content across all social media channels daily on Instagram, Facebook, and Twitter
Monitored and developed weekly and bi-weekly performance reports analyzing key metrics to tweak strategy and presented to the Sales and PR/Brand Development teams
Tracked online reviews and responded in a timely and efficient manner via platforms: TripAdvisor, Yelp, OpenTable
Supported on-property events for live coverage and capturing content for future use
Designed, created and managed promotions and social ad campaigns
Orchestrated influencer marketing strategy and execution in close collaboration with the in-house team